The Power of Color Harmony Upgrade
Do you recognize this?
A package in the supermarket that shouts “improved recipe” or “washes even cleaner”. Hardly ever do I think “Gee, that's a great improvement!” after using it. Usually I don't notice any difference at all.
We are not into this blabla and fuss. So we don't just shout “ NEW!” or “Now Even Better!” at a minor update.
Our last innovation was the ring binder that allows our Color Concepts to fit conveniently and clearly in the closet. We received many compliments on that.
But now we have a major innovation in content.
Let me take you briefly through our step-by-step discovery of how we could still improve.
It started with a conversation with one of our regular Color Concept clients. She said, “your colors are so beautiful, but our clients are not so on-trend, so often we can't use all the color groups.” Now she assured me that it's already worth it if she can use 2 or 3 color groups, but I was still a little upset about this.
And with Yodi and Kelly, we wanted to create something that could put an end to the above, in our eyes wrong “perception.” After Heimtextil, we suddenly knew what to do!
Because at Heimtextil we displayed a presentation on how our clients could present color-coordinated collections, using our Color Concept editions or custom-made color groups.